Yesterday night I watched an interesting and rewarding documentary about the schemes and dubious practices of “Big Pharma” in the USA titled “Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs”
“Big Bucks, Big Pharma: Marketing Disease & Pushing Drugs” pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose how illnesses are used, manipulated, and in some instances created, for capital gain.
Focusing on the pharmaceutical industry‘s often fraudulent marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer advertising (mainly television ads) glamorizes and normalizes the use of prescription medication and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment.
This documentary features interviews with Dr. Marcia Angell (Dept. of Social Medicine, Harvard Medical School; Former Editor New England Journal of Medicine), Dr. Bob Goodman (Columbia University Medical Center; Founder of “No Free Lunch“), Gene Carbona (Former Pharmaceutical Industry Insider and Current Executive Director of Sales, The Medical Letter), Katharine Greider (Journalist; Author,The Big Fix: How the Pharmaceutical Industry Rips Off American Consumers), Dr. Elizabeth Preston (Dept. of Communication, Westfield State College), and Dr. Larry Sasich (Public Citizen Health Research Group).